Edgbastion High School
Redefining the digital school experience
In a highly competitive independent school marketplace EHS needed an edge. Extensive market analysis provided insights into what visitors wanted from the website. The result is a unique school website, designed to give parents the information they need, and EHS the applications it wants.
What they say
We’re delighted with our new website, which since launch has outperformed our expectations. Applications have remained at a high level in the challenging economic and commercial climate that currently prevails.
Emma Cove Head of Marketing and Communications
participants registered interest in open days in 2026, booked via the website as a result of clear calls-to-action embedded throughout the user journey and form management that successfully converts leads.
of long-term strategic partnership has ensured that EHS maintains a market-leading digital presence within the independent education sector, driving engagement and increasing admissions enquiries.
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Let's talkWhat we delivered
A continuously evolving digital partnership
The EHS website was originally built by Redwing Interactive in 2015. Working closely with the EHS leadership team, we reviewed the existing platform through UX analysis, data evaluation and stakeholder consultation. This identified opportunities to improve engagement, content hierarchy, calls-to-action and lead generation, creating a more effective and future-ready digital experience to support pupil recruitment.
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A build led by UX research
Every stage of the redevelopment was informed by in-depth UX research, combining user journeys, behavioural data, heatmapping and stakeholder objectives to shape both design and functionality. This research-first approach ensured the website structure reflected real user needs while defining clear CMS requirements for efficient content management and brand consistency. By prioritising usability, accessibility and mobile-first performance, we created a more intuitive experience with clearer navigation, longer engagement and stronger enquiry conversion
An upgraded CMS
Alongside structural and design improvements, we migrated EHS onto our SM5 content management system, delivering greater flexibility, scalability and performance. The new platform provides improved content workflows, greater control over page layouts, enhanced security and modular functionality for future growth. Replatforming onto SM5 gives EHS greater autonomy, reducing reliance on Redwing while enabling internal marketing teams to manage and evolve the website in line with the school’s strategic objectives.
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Let's work togetherA focus on key audiences
The website architecture was restructured around key audiences, with navigation and content tailored to their needs, motivations and decision-making journeys. Distinct experiences for Pre-Prep, Prep & Senior and Sixth Form ensure relevant messaging for each stage, while dedicated Parents and Alumni areas support communication, engagement and community.
Flexible form management
Using the SM5 form module, EHS now has greater control over prospect submissions, from form creation and automated responses to prospectus downloads and GDPR-compliant data management. This centralised approach improves efficiency, response times and admissions follow-up.
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Let's work togetherOpen days and admissions
Clear, discreet calls-to-action were embedded throughout the user journey, making Open Days and Admissions easily accessible from across the site. These areas were streamlined around key user needs, including event registration, expectations, admissions guidance, key dates and clear pathways to application.
School community
Streamlined newsletter functionality enables EHS to quickly turn website news and events into pre-styled emails for Mailchimp, while signup forms automatically sync subscriber data. This simplifies audience management and supports consistent engagement with parents, prospective families and alumni.
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Let's work togetherMore case studies
Our digital success stories
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John Smith’s requirements went well beyond a single online shop. The platform supports over 5 million products across multiple university stores, each serving its own student community. Built to deliver strong performance at scale, students can browse and shop easily from any device.
Asahi Europe
We put Asahi’s entire warehouse right into their customers’ hands, enabling trade customers to place orders 24/7. Account-based discounts and payment types were built around a seamless integration with Asahi’s complex SAP-based ERP. The website we built consistently achieves basket sizes at least 35% above target.
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